“Acting ethically is the right thing to do, but it is not always easy.” This quote emphasizes that ethical decisions are not always a matter of simply choosing right vs. wrong, but about navigating competing values, and doing so with character. One of the strengths of this article is its articulation of core ethical values such as those of trustworthiness, respect, responsibility, fairness, caring, and citizenship. These core values show what it means to behave ethically as ethical decisions generate ethical behaviors and a foundation for good business practices. 

The decision-making model presented requires stakeholders to consider the interests and well-being of all affected individuals to place all ethical values above non ethical values, and in cases of conflict to act so as to maximize good and minimize harm. Furthermore, the article outlines practical steps such as clarifying goals, determining facts, developing options, considering consequences, choosing, and monitoring the outcome. This reflects a mature view of ethics as it reminds us that ethical behavior involves competence, conciousness, and commitment. However, one limitation is that while the article gives strong conceptual tools, it doesn’t specifically explore how structural pressures may push individuals to compromise their values.

Acting ethically can be a hard thing to do, especially when it involves choosing an option that would benefit you, or your loved ones. In previous semesters, I was reviewing the types of ethics and various situations that went along with them. Some of these situations included making a decision that would be of the benefit of yourself, but harm others, and others included situations that would harm you, but benefit others. When it came down to it, I would think to myself, why would I want to intentionally harm myself? I know the consequences of what my actions can do, but why would I not choose what would benefit me? Initially, it came down to taking the situation, analyzing it, and knowing what was ethically right to do. While most people may think they would always choose the ethical decision, it can be hard to do, especially in times where the decision needs to be made on the spot. 

Ethics Awareness, blink.ucsd.edu/finance/accountability/ethics-awareness.html. Accessed 29 Oct. 2025.