Appoint a scribe, open a google sheet here and list the names of your members.
(Put headings on your sheet to separate out the annuals reports and the categories, in columns IBM 1955, IBM 1969, in rows the specific areas you are looking at.)
First make general observations about the 1955 annual report. What things do you notice about the report itself and the information that is presented therein?
Then look at the 1969 report. What do you see that is different?
Look at the IBM 1955, and IBM 1969 in relation to:
Front Half of Room
–government Note: in the IBM Annual Report from 1969, the names Nicolas Katzenbach and Burke Marshall are listed among the executives on pages 3-64. Find out who these people are.
-workers
–the larger community
Back Half of the Room
–customers
–shareholders
–women and African-Americans
–science and engineering
What differences do you see between the IBM 1955, and IBM 1969? How would you describe these companies and their differences based on these annual reports? How would you describe the corporate culture of these companies based on these annual reports? What would you say IBM sees its purpose at in 1955? in 1969?